Lite-BITE - a wider choice for a healthier lifestyle
The Lite-Bite concept was developed to offer an alternative portion size of Fish & Chips to help attract more people to consider eating fish & chips. #fishandchipslite
The Lite-BITE concept comes at a time when there has been an increase in the amount of publicity surrounding fast food and portion sizes. The Lite-BITE is a controlled meal size but you can still enjoy the nation’s favourite takeaway, fish & chips.
Specially designed packing size: 8" x 5" x 2"
The largest independent research project into the Fish & Chip market was conducted by Seafish with the aim of raising the profile of the nation’s most savoured meal and to support Fish & Chip shops in understanding menu options.
What people say!
A survey of over 1,500 people found that more customers are health-conscious than ever before, with 36% of customers stating that they would order a smaller amount of Fish & Chips as a healthier option whilst 1 in 3 would prefer a choice of serving sizes. Furthermore, 60% of people surveyed said yes to either dieting regularly or keeping to a healthy diet.
This magic box is designed specifically for an alternative size meal and is custom designed for average meal sizes as below: